To prevent customer churn

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Some companies have implemented predictive analytics capable of promptly identifying customers who are about to abandon the brand. Think of Sprint, number three in long-distance telephony in the United States. In 2014, in response to massive churn, it implemented predictive analytics strategies to determine which customers were most likely to switch operators. It was thus able to plan re-engagement strategies (mainly promotions and special offers) thanks to which to avoid the risk of abandonment.

Here are the 90 day results: -10% customer abandonment +800% change in tariff plan Let's dispel a myth: you don't need expensive or complex predictive tools to Turkey Phone Numbers 32 Million List  carry out effective analyses. , you can, for example, monitor engagement data from email campaigns. This allows you to identify contacts with low email open and read rates and act accordingly. 5. Predictive SEO: an unexplored territory in many ways We all know how important it is to appear among the first results of the browser's SERP .



A key part of a marketer's job is creating posts, web pages, and other content that rank high on the search page and produce some organic traffic. Predictive SEO (Search Engine Optimization) allows you to achieve both of these objectives by exploiting traffic and search ranking analysis to determine the health of a web page. If one of your posts loses positions in the Google SERP, it is better for you to know well in advance, so that you can update the content to increase its SEO.