Focus on localized hashtags

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There are many parallels between hashtags and  SEO keywords .To optimize the local reach of your Instagram page, you need to focus on  localized hashtags .This allows people in your area to find your posts and business through  hashtags specific to your area . If people are searching on Instagram for a hairdresser in Bologna (and you are a hairdresser in Bologna), you definitely want your salon's Instagram posts to appear in people's searches. Therefore you will create hashtags similar to #ParruchiereBologna.The challenge, in terms of localized hashtags, is knowing how to reach your  local followers .



Those neighbors who could be  potential customers  if Special Data only you were able to  show them how fantastic your service is !You can use different tools like Hashtagify or Focalmark, which allow you to enter a keyword/hashtag and see other related words and phrases.These tools are phenomenal for tracking the performance of various hashtags while also getting inspiration to generate new ones. You can use them to find great  local hashtags  and better understand how people search in your area.8. We don't leave the linkable unlinkedInstagram does not provide the ability to place links in posts. The only possibility  to insert a  working link  is  in the account bio . It is essential to use this unique space as best you can.Without this link, followers won't be able to  convert  by visiting your website, generating traffic, and  purchasing your products .So wherever you want to direct your followers via Instagram, that link needs to be in your bio (and be functional! No kidding.).As a direct-to-consumer company, it will also be crucial  to include your address in your bio , so followers know where to find you!9. “How Do You Nametag?





It is important to make things simple for your consumer-followers and the Nametag was created precisely as a simplifier of actions.Do you already know what it is? The Nametag is proposed as a business card  for people who meet and want  to keep in touch  through Instagram .It works like a QR code : an Instagram user, by framing another user's Nametag, can directly access their profile without having to type their name in the search bar.This is extremely  useful  especially  if the username you use on  your company's IG  is slightly  different from the name it is known by.Print a copy of your Nametag and  attach it where visible to your customers  (on the counter, in the windows) so that those who first come into contact with your physical store  can also follow you online  with just one click.You can access it on your profile in the hamburger menu at the top right. As with traditional business cards, you can customize your Nametag, choosing between a colored background, emoji or selfie.