Learn how to convert more leads in your e-commerce

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The success of an online business largely depends on the number of daily visitors and the conversion of these users. Without being found and seen by many people, it is unlikely that an e-commerce will achieve the desired sales. And when seen, the site needs to offer good reasons for visitors to leave a registration or contact, even if they don't make any purchases at first. That's what we're going to talk about in this article. Many online stores continue to invest only in attracting visitors. And this is really fundamental! It is necessary to have strategies to be found in organic Google searches, it is a big difference to be able to invest in sponsored links. Active and dynamic work on social media is also a sure way for more users to access your website. And so? Is the increase in the number of hits to your website resulting in more sales? Is your contact base growing? Are these people who are visiting your e-commerce somehow becoming leads? Find out now how to increase your conversion rate with a fun and efficient tool! What are leads? Non-converting visitors How to convert visitors? What are leads? Maybe you're wondering what a lead is. We're talking about increasing the conversion of visitors to leads , but what does that mean? A lead is a potential customer of your store who has already shown some interest in what you offer. He did a search or found you on social media, liked the call, went to your website and registered, whether to participate in an offer, receive some informative material or even start the process of making a purchase.

Regardless of the type of registration he made, he is a consumer Colombia Mobile Number List with the potential and interest in becoming a customer. And from the moment he leaves contact details on your website, you have the opportunity to interact with this lead until he makes a purchase with you. Non-converting visitors After better understanding what a lead is, it becomes clearer why it is so important to work on conversion. A visitor, despite having entered your website out of self-interest, has not yet actually become a potential customer. He may have entered out of curiosity, or was looking for information that he thought he would find on your page, but didn't necessarily find. As long as this user does not complete any type of registration, you will not have their contact information and therefore will have more difficulty in relating and engaging them to become your customer. Imagine that 90% of your visitors do not convert into leads. This would indicate two possibilities: 1 – your user attraction strategies are not assertive and you are bringing people to your website who do not fit the profile of your business; 2 – your strategies may be adequate, but your store does not offer attractions and facilities to make visitors interested in registering. The fewer conversions, the more your investments in promoting the website will be “wasted”.



Here in this article we will focus on an effective initiative to prevent the second possibility from occurring. How to convert visitors? There are different ways to convert and the ideal is that you apply more than one of them in your e-commerce. But a different way to generate leads and at the same time enable engagement is through roulette wheels that make use of a concept called Gamification. What is Gamification? Let's open a quick parenthesis here just so you understand this still new concept here in Brazil. Gamification is based on game elements to achieve objectives more successfully. It's a different way of reaching people. Yes, when exploring game concepts, this technique becomes associated with psychological factors, activating so-called mental triggers and this makes its effectiveness greater. Practical application You must now be asking yourself: ok, but how am I going to apply something to my online store that even influences the psychology of my visitors? How to offer a solution that uses gaming techniques and arouses users’ curiosity and interest? There are roulette wheels that allow you to offer prizes, gifts, coupons, among other options to attract visitors' attention. You define all the roulette options , choose the percentage probability of each item coming out, customize the background image, and on which page of the website the roulette wheel will appear.