By adding this new factor, the analysis model becomes

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Economic factors – the drink produced by Coca Cola is distributed in hundreds of countries. So, the economic conditions related to customs operations or those related to taxes are factors that impact Coca Cola. Social factors – Coca Cola distributes its carbonated drink in various countries, each of which has different cultures. For example, to strengthen its market position, Coca Cola created 30 new flavors for the Japanese market. Technological Factors – Coca Cola is concerned with technological innovations applicable in production and uses them to improve its productivity. Legal factors – Coca Cola uses proprietary manufacturing recipes and owns all rights related to the use of its brand, including those for past or future products.



Environmental factors – Coca Cola must comply with the Phone Number Data environmental requirements imposed by the legislation of each country. Also, being a very large manufacturer, it has a responsibility to its customers to reduce its carbon emissions as much as possible and protect the environment through its actions. Frequent questions What is PESTLE analysis and what is it used for? PESTLE analysis is a tool for analyzing the business environment in which a company operates. It was initially used to identify both opportunities and threats in the external environment. Where does the term PESTLE come from? PESTLE is an acronym that includes political, economic, social, technological, legislative and ecological factors. What are the limitations of PESTLE analysis? Critics of this model believe that it has certain limitations because it can be useful to explain what happened in the past, but it is difficult to anticipate with its help what will happen in the future. Why is PESTLE analysis important.




The factors identified in the PESTLE analysis can have a serious impact on the choice of business strategy and market positioning. PESTLE analysis provides an overview of the environmental factors that can influence the company. Who invented the PESTLE analysis? PESTLE analysis was invented in 1967 by Francis Aguilar of Harvard Business School. Initially, this analysis was called ETPS. Are there other factors to consider in PESTLE analysis? Considering that the business environment has become extremely competitive, the PESTLE analysis has started to have different variations to capture as many factors as possible that can affect the evolution of a company. So, a new factor included in this model is that related to ethics. By adding this new factor, the analysis model becomes FISH.