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With Googles updates increasingly focusing on search intent its more important than ever to optimize your content for that. Including keywords relevant to the search intent in your title and throughout your blog post helps ensure that your content is found by people who are interested in what you have to say. If your content doesnt match the users search intent Google wont rank it high in search results. In fact your content may not appear in search results at all. This is why understanding search intent is so important when writing SEO content. You need to make sure that your content is relevant to what your audience is looking for and that itstandards set by Google. How can you use search intent to develop an onpage SEO strategy Now that you understand what search intent is and why its important lets take a look at how you can use it to improve your onpage SEO. CHECK OUT RANKTRACKER ALLINONE PLATFORM FOR EFFECTIVE SEO OPTIMIZATION The foundation of every successful business is a strong SEO campaign.


But with the myriad of optimization tools and techniques out there it can be difficult to know where to start. Well fear not because I have just the thing to help you. Introd phot editor ucing Ranktracker an allinone platform for effective SEO optimization. We have finally opened the registration for Ranktracker absolutely free CREATE A FREE ACCOUNT Or Sign in using your credentials Infographic about How you can use search intent to develop an onpage SEO strategy There are four main stages Understanding your audience their buyer journey and search intent Do keyword research and group keywords according to search intent. Create a keyword map and organize sets of keywords according to search intent. Create SEO content with search intent in mind Lets dive in. Understand your audience The first step to developing an effective onpage SEO strategy is to understand your audience and what they need at each stage of the buyers journey. Creating buyer personas mapping their customer journey and understanding the factors that influence their thoughts decisions and actions are valuable for getting inside the heads of your ideal customers and creating content tailored to their needs.



For example one of your buyer personas might be a stayathome mom looking for ways to save money. She might be interested in content about couponing or frugal living tips. If youre creating content for her you might want to target keywords like frugal living best budgeting tools or groupon vs rakuten . Each of these keywords has a different search intent and to understand how to create SEO content that gives her what she needs when she needs it the first step is to understand the persona of the stayathome mom. Do keyword research and cluster according to search intent Once you have an idea of your buyer personas needs goals and pain points the next step is keyword research. There are several tools you can use for keyword research such as the Ranktracker Keyword Finder . Ranktrackers Keyword Finder tool When you enter a keyword relevant to your buyer persona the tool returns a list of related keywords. For example if you enter the keyword frugal lifestyle the keyword finder returns a list of related keywords including how to save money money saving tips frugal living hacks You can then group keywords according to search intent. In this example all keywords have an informational search intent. Grouping keywords by search intent does two things Youll increase the chance that your page will rank for multiple keywords with the same search intent.