Outlining your qualifications for each stage

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Assign each pipeline activity to a stage in the funnel. When you have a clear view of all pipeline activities you can assign each activity to a stage of the sales funnel. Asking for more information about pricing, for example, indicates that the prospect is at the bottom of the funnel and close to converting into a customer. If you use Wait for Sales you can automatically categorize leads and leads based on their pipeline activity. This allows you to view their pipeline activity and see how they are progressing through the funnel. Determine Stage Qualification Once you have established your sales funnel activities you now need to focus on stage-to-stage qualification. Stage-to-stage qualification or lead qualification involves determining which leads are more likely to convert.

For example a potential customer who visits your website regularly and adds items to their cart is more likely to convert than a prospect who doesn't regularly visit your website and adds items to their cart in the context of your sales funnel means setting certain criteria to determine whether a lead Email Marketing List should progress. Let’s take the awareness and discovery stages as an example. Here are some criteria to look out for. Follow your business on social media channels such as and Visit your website. It’s best to sign up for your email newsletter more than once. If a lead doesn’t meet these criteria then they’re probably not worth pursuing.



You should only move a deal to the next stage of your funnel if it meets your lead qualification criteria. Moving unqualified leads forward or keeping those leads in the funnel at all wastes both your and the consumer’s time. It also prevents you from focusing on other deals that are easier to win. Create specific content for each stage of the funnel To support each stage of the funnel you need to create content that is tailored to each pipeline activity. This way you can nurture your prospects from one stage to the next giving them a unique and personalized experience. Let’s take creating a new landing page as an example. When customers are trying to learn more about your business you want to show them how your product or service meets their needs.