Belong to such a group. A sense of belonging fulfills a basic psychological need so this emotional trigger is so powerful that people feel the need to stay loyal to a single brand. Pepsi or Coke Real Madrid or Barcelona You got it. Among the words that trigger this emotion are we together society become a member . Exclusivity Another powerful emotional trigger is exclusivity. Yes people want to belong to a group but even.
More important to them is to be part of an Email Marketing List exclusive unique group they want to be part of an elite community and this is a powerful form of social proof. If you want to evoke this emotion in your copy limit the number of products or offer exclusive benefits. Among the words that trigger this emotion are members only authentication required by invitation only exclusively available for only for few exclusive unique etc . Fear Another powerful defining.
Emotional trigger for emotional marketing strategy is fear. Fear makes us take action without thinking too much beforehand. Fear can be a controversial emotional trigger but if you use it in your copy in an ethical way it's truly a treasure. Remember fear of missing out FOMO makes consumers feel they might miss out if they don't buy now. Among the words that trigger this emotion are error do not miss limited time concern anxiety doubt danger almost sold out.