Using square brackets

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Google Ads exact match  definition Exact match is one of the options in Google Ads formerly Adwords advertising campaigns. It allows ads to be displayed only when the user enters a keyword phrase with the same meaning as the phrase selected by the advertiser. Exact match setting To use exact match in the Google Ads advertising system place the selected key phrase in square brackets.

This simple marking informs the system that we want the ad to be displayed only when someone enters a specific key phrase or its very close variants into the search engine. Example If you photo retouching want to use exact match for the phrase "red sports shoes" enter it into the advertising system as follows red sports shoes. By you can ensure that your ad achieves the highest level of precision in matching user queries.



Google Ads exact match  advantages Let's look at the benefits of Exact Match. More precision in advertising management By using exact match you can be sure that your ad will be displayed to users who are looking for the products and services you offer. This increases valuable website traffic.