Pathways for informal workers

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Marketing Funnel Graph with AIDA In the classic sales/marketing funnel model, the following steps follow the AIDA principle of Attention Interest Desire Action . Awareness The user's first contact with your brand. At this moment, the user learns about the existence of your company. How is this done online.

The user may have seen a social media post or ad related to your photo editing servies business shown to them if you previously ran a paid online marketing campaign. Interest Growing interest in what you have to offer so they feel the need to learn more about you. Desire Decision and hesitates even before making a final choice.



At this point, the user is trying to make sure that his choice is correct, looking for opinions about you on the Internet and comparing your company with competitors. Action/purchase The user makes a purchase and officially becomes your client, of course, if you managed to successfully bring him to the goal.