Email-mailing: a new channel for attracting customers and +738 000 rubles for...

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Is Email Marketing Dying? I do not agree with this statement: our client "Magicly TUT" earned 738 000 rubles in just 2 months immediately after connecting the email channel. In this case, I will tell you how we achieved this result.TasksConnect the email channel.Set up a white way of constantly collecting addresses.Develop sales through mailings.SolutionConfigure automatic data transmission from the CRM system.Connecting the form to collect addresses through the site.Creating a welcome chain and promotion.ResultTechnical SettingsThe first stage. Drumup settings to avoid getting emails into spam. Namely: prescribed records of DKIM, SPF, DMARC in the DNS-panel of the site.BaseThe second step of our work was the automatic configuration of data transfer from the CRM system to the mailing service so that the letters are sent to the entire database of available addresses.

Email addresses of customers left at the time of purchase began to automatically load into the service.Widget for collecting subscribersThe third stage. To add shopify website design  potential customers to the mailing database, we have customizable and connected the pop-up form to collect pop-up addresses on the store’s website. For subscription, the store offers a 10% discount on the first order.Welcome SeriesThe fourth stage. After connecting a pop-up, we collected 3 letters and tubled a welcome series for those who signed up. In November and December 2021, letters brought the store an income of 230 000 rubles.Promotional MailingThen, along the entire available database, customers who made purchases, and potential buyers introduced regular promotions. 2 master-shopels were implemented for a wide range of possible variations of blocks in writing.In the first month (November 2021), the promotion was brought 264 000 rubles, in December - 244 000 rubles.The conclusionsThe team of our agency often solves



the problems of already existing email-mailing customers: getting emails into spam, setting up mailing services, changing the mailing strategy and content of emails.But often representatives of online stores doubt the need to connect the email channel.In our opinion, this real cause unequivocally discards all doubts. The email channel helps to attract new buyers who bring additional income.We have plans...We continue to work with the client. We plan to create automatic letters of the abandoned cart and abandoned viewing for site visitors. Also in the plans to add to the letters blocks with recommendations. The chain will improve as the store enters new markets and expands the geography of sales. We implement all the ambitions of the client, starting with small, and offer a thoughtful plan to achieve indicators that cause joy.