Action plan in a Marketing Plan

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What is the purpose of defining the Buyer Persona? How many types of Buyer Personas are there? How to create a Buyer Persona? Buyer Persona Example Common mistakes when creating a Buyer Persona Customer Journey for the Marketing Plan Stages of the Customer Journey Defining objectives in the Marketing Plan Objectives in a Marketing Plan What is a general objective? What is a specific objective? Types of Objectives in a Marketing Plan: Increase brand awareness Generate leads (capture potential clients) Increase sales.


Customer loyalty Improving digital iran number data presence Entering new markets Improve brand perception Optimize campaign ROI Example of how to write Objectives in a Marketing Plan : Channels available for a Marketing Plan Digital Channels for a Marketing Plan Search Engine Marketing (SEM and SEO) Social networks Email Marketing Content Marketing Affiliate Marketing Influencer Marketing Display Advertising Retargeting Programs Offline Channels in a Marketing Plan Traditional Advertising Fairs and Events Direct Marketing .



Points of Sale (Retail Marketing) Public relations Customer Relationship Channels Customer service Loyalty Programs Word of Mouth Marketing Innovative Channels in a Marketing Plan Experiential Marketing Augmented Reality (AR) and Virtual Reality (VR) Geolocation Marketing Chatbots and Automation Defining a Budget for a Marketing Plan KPIs and Contingency Plan in a Marketing Plan KPIs in a Marketing Plan Brand Awareness KPIs Traffic Generation KPIs Lead Generation KPIs Conversion and Sales KPIs Loyalty and Retention KPIs Digital Marketing KPIs or .