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Whiteboard image listing three SEO owners and their needs.
Click on the whiteboard image above to open a larger version in a new tab!
video transcription
Hello, Moose fans. I'm Ola King. I work at Moz and I’m excited to be participating in this edition of Whiteboard Friday today. Now let me talk to you about three masters of SEO.

Creating high-quality content, making sure you have a solid link building strategy, and making sure your website is technically sound are all great things to do when it comes to SEO. However, none of this will be as effective if you don’t look at the problem from a strategic and broader perspective. Basically, denmark whatsapp data  this means you have to take a step back and look at what you are doing and why you are doing it so that you can get the results you want.

SEO, there are really three main pillars to consider. I call them the three masters of SEO. So this is really your business, your searchers, and your search engines. Every property owner has individual needs.

Boss No. 1: Your business
Money bag example.
So let's get down to business. These are business requirements. This is by no means a complete list. I'm sure I'm missing something. So if you think there's something that should be included here, please leave a comment and we can discuss it so we can learn from each other. But the whole idea is to get you thinking about things from a broader perspective before diving into strategy.

Key Metrics and Targets
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