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A few words in conclusion Creating an international website requires attention to a lot of detail. Your project becomes a bridge between different cultures and audiences. By following our recommendations, you will make this bridge durable and strong. Remember to be sensitive to cultural differences and audience preferences in different countries. Strive to see things from their point of view, taking into account their needs. This sensitivity is important and can ensure the success of your business going global. Remember that our editorial team is always ready to help you with content in different languages. The Contentim team consists of native authors and editors with experience in creating texts in more than 15 languages.

Authors living abroad know the canada b2c email list peculiarities of the local market and audience. We will be happy to help you create high-quality and attractive content for audiences in any country.How to Find and Fill Content Gaps Ekaterina Zeynalova October 20, 2023 849 Content Gaps These four steps will help you identify what's missing in your marketing strategy, improve your content, and optimize your budget. Ekaterina Zeynalova Higher education in business management. Fluent in English, German and Russian. Head of the content department for IT, FinTech, Real Estate, and many other topics. In any content strategy, bottlenecks may appear over time that you may not immediately notice. If you do not analyze efficiency, then there is a risk of wasting your budget for a long time.



The main reasons why content gaps form are ignorance of the target audience and insufficient use of content opportunities to increase sales. It happens that a company runs a useful expert blog, conducts in-depth research, spends a lot of time creating quality content, and as a result does not engage the audience because it does not meet their needs. Or another example: a brand writes interesting, entertaining posts on social networks, but they do not contribute to sales in any way. This doesn't mean that entertaining and expert articles don't help achieve your goals. In any case, interesting content expands your customer base. But it doesn't always work the way you expect. Content How to Conduct a Content Gap Analysis 1. We conduct a content audit 2. Analyze the requests of the target audience 3. We work on mistakes 4.