Pathways for informal workers
Marketing Funnel Graph with AIDA In the classic sales/marketing funnel model, the following steps follow the AIDA principle of Attention Interest Desire Action . Awareness The user's first contact with your brand. At this moment, the user learns about the existence of your company. How is this done online.The user may have seen a social media post or ad related to your photo editing servies business shown to them if you previously ran a paid online marketing campaign. Interest Growing interest in what you have to offer so they feel the need to learn more about you. Desire Decision and hesitates even before making a final choice.
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At this point, the user is trying to make sure that his choice is correct, looking for opinions about you on the Internet and comparing your company with competitors. Action/purchase The user makes a purchase and officially becomes your client, of course, if you managed to successfully bring him to the goal.
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